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Katey Kimpel

WORK EXPERIENCE:

 

Intern, Institutional Marketing
The University of Akron: Fall 2012 Semester
  • Media planning and pitching for UA newsworthy stories 
  • Writing press releases involving newsworthy events happening on the UA campus 
  • Creating and executing social media strategies for the UA social media accounts 
Intern, Affect
New York, New York
Summer 2012
  • Won internship by participating in an online video competition
  • Created media lists, coverage reports, spokesperson grids, pitches and fact sheets  
  • Helped manage a number of client accounts 
  • Coordinated Affect’s 10th Anniversary and PRSA-NY Social Events 
  • Participated in marketing opportunities including speaking and award submissions 
  • Wrote Affect’s 10th Anniversary Press Release and a Sophos’ Naked Security Case Study 
  • Administered and monitored Affect’s social media on Twitter, Facebook and Linkedin 
  • Participated as a member of the Affect internal PR team
Intern, The Department of Student Life
All Campus Programming 
The University of Akron: August 2011 – May 2012
  • Compose press releases, public service announcements, and blurbs promoting events on campus.
  • Plan and implement a new event series, “The Conversation Nook” on campus
  • Assist in the programming of campus events involving 10 to 10,000 students
  • Generate benchmark reports for various institutional projects. 
  • Serve as student liaison for six institutional committees including a Kaizen Event
Intern, Miracle Resources 
Akron, Ohio 
January 2011 – May 2011
  • Crafted press releases promoting seminars to potential clientele
  • Assembled and managed local and regional media lists
EDUCATION:
Bachelor of Arts in Communication, emphasis in Public Relations
Minor: Consumer Marketing
The University of Akron
  • Graduated Magna Cum Laude, December 2012
  • GPA in Major: 3.875/4.0, Cumulative GPA 3.785/4.0
  • Achieved Dean’s List status every undergraduate semester 
RELEVANT CLASS EXPERIENCE:

Public Relations Strategies, Public Relations Writing, Public Relations Publications, Public Relations Cases, Media Copywriting, Newswriting, Effective Oral Communication, Intro to Mass Communication, Intro to Speech Communication, Communication Research, Web Production, Marketing Principles, Buyer Behavior, Professional Selling, Market Research, Marketing Capstone Project, Media Strategy, Integrated Marketing Communications, Brand Management, Leadership and Communication

 

RELEVANT PUBLIC RELATIONS EXPERIENCE:

Pi Sigma Epsilon, Gamma Kappa Chapter 
August 2010 – Present
Professional Sales, Marketing, and Management Fraternity, ranked 5th in the nation
Vice President of Public Relations: April 2011 – Present
  • Certified Chapter Officer for Public Relations in November 2011
  • An active member throughout all facets of the organization
  • Coordinate and manage the first “Rendezvous with a Roo” date auction with Akron Children’s Hospital
  • Strategize and manage the publicity of the chapter through various communication outlets
  • Designed, created, and presented the first place “Top Public Relations Strategy” at 2012 National Convention
  • Recipient of the Anchor Plastics $1,000 Scholarship at 2012 National Convention
Director of Public Relations: January 2011 – April 2011
  • Designed and presented the fourth place “Top Public Relations Strategy” at 2011 National Convention 
Public Relations Student Society of America, The University of Akron Chapter
August 2010 – Present
President - April 2012-Present
  • Led bi-weekly membership meetings 
  • Mediator of executive board and general members, plus developed strategic plan for the semester
  • Represented chapter at the 2012 PRSSA National Conference 
  • Communicated regularly with other student organizations, administrative offices, and faculty 

Vice President of Public Relations – December 2011-April2012

  • Revamped the Facebook account as well as created a Twitter and WordPress account for the chapter
  • Supervise all the publicity for the chapter
Vice President of Event Planning- January 2011-December 2011
  • Organized a Resume Building Workshop for all University of Akron Students
  • Selected to represent the chapter at the 2011 National Convention
CAMPUS INVOLVEMENT:
Lead Akron Steering Committee, The University of Akron
Fall 2011 Semester
  • Appointed as the student liaison to provided feedback on developmental leadership programs 
  • Assisted in the creation of a five-year strategic plan
The National Society of Leadership and Success, The University of Akron
January 2012-Present
  • Success Networking Team (SNT) Facilitator
Golden Key International Honor Society, The University of Akron
January 2012-Present

 

AWARDS:
Executive Board Excellence - Pi Sigma Epsilon, January 2012
Winner, The New York Intern Project - Affect, May 2012
Top Ten Senior Award – The University of Akron LifeAwards, April 2012
A-Key Blue Award – The University of Akron LifeAwards, April 2012
CERTIFICATIONS:
Event Design, The University of Akron Continuing Education, October 2012 

 

SOFTWARE EXPERIENCE:

Microsoft Office: Power Point, Excel, Word and Outlook;

iWork: Pages, Numbers and Keynote; 

Adobe: Dreamweaver, Photoshop and InDesign; 

Other: Google Docs, Prezi, Squarespace, Cision and Vocus